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Apple

Apple Inc. is an American multinational technology company that specializes in consumer electronicssoftware and online services headquartered in Cupertino, California, United States. Apple is the largest technology company by revenue (totaling US$365.8 billion in 2021) and, as of June 2022, is the world's biggest company by market capitalization, the fourth-largest personal computer vendor by unit sales and second-largest mobile phone manufacturer. It is one of the Big Five American information technology companies, alongside AlphabetAmazonMeta, and Microsoft.

Apple was founded as Apple Computer Company on April 1, 1976, by Steve JobsSteve Wozniak and Ronald Wayne to develop and sell Wozniak's Apple I personal computer. It was incorporated by Jobs and Wozniak as Apple Computer, Inc. in 1977 and the company's next computer, the Apple II, became a best seller and one of the first mass-produced microcomputers. Apple went public in 1980 to instant financial success. The company developed computers featuring innovative graphical user interfaces, including the 1984 original Macintosh, announced that year in a critically acclaimed advertisement. By 1985, the high cost of its products and power struggles between executives caused problems. Wozniak stepped back from Apple amicably and pursued other ventures, while Jobs resigned bitterly and founded NeXT, taking some Apple employees with him.

As the market for personal computers expanded and evolved throughout the 1990s, Apple lost considerable market share to the lower-priced duopoly of the Microsoft Windows operating system on Intel-powered PC clones (also known as "Wintel"). In 1997, weeks away from bankruptcy, the company bought NeXT to resolve Apple's unsuccessful operating system strategy and entice Jobs back to the company. Over the next decade, Jobs guided Apple back to profitability through a number of tactics including introducing the iMaciPodiPhone and iPad to critical acclaim, launching "Think different" and other memorable advertising campaigns, opening the Apple Store retail chain, and acquiring numerous companies to broaden the company's product portfolio. When Jobs resigned in 2011 for health reasons, and died two months later, he was succeeded as CEO by Tim Cook.

Apple became the first publicly traded U.S. company to be valued at over  trillion in August 2018, then  trillion in August 2020, and most recently  trillion in January 2022. The company receives criticism regarding the labor practices of its contractors, its environmental practices, and its business ethics, including anti-competitive practices and materials sourcing. Nevertheless, the company has a large following and enjoys a high level of brand loyalty. It is ranked as one of the world's most valuable brands.

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SMART Sales - Adaptor Apple USB-C la Apple Pencil
-7%
Apple

AirTag Apple

219,00 Lei 189,00 Lei
TVA inclus
SMART Sales - iPhone 14 Pro Max 256GB Silver
-4%
Apple

iPhone 14 Pro Max 256GB Silver

7.999,00 Lei 7.699,00 Lei
TVA inclus
SMART Sales - iPhone 14 Pro Max Deep Purple
-1% nou
Apple

iPhone 14 Pro Max 128GB Deep Purple

7.099,00 Lei 7.029,00 Lei
TVA inclus
4
SMART Sales - iPhone 14 Pro Max 128GB Gold
-1%
Apple

iPhone 14 Pro Max 128GB Gold

7.099,00 Lei 7.029,00 Lei
TVA inclus
SMART Sales - iPhone 14 Pro Max 128GB Silver
-1%
Apple

iPhone 14 Pro Max 128GB Silver

7.099,00 Lei 7.029,00 Lei
TVA inclus
1
SMART Sales - AirPods Pro (Gen. 2) - 2022
-2% nou
Apple

AirPods Pro (Gen. 2) - 2022

1.459,00 Lei 1.429,00 Lei
TVA inclus
SMART Sales - Telefon Apple iPhone 11, Black - Negru, 64GB
-49%

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